05 Reasons To Start Building Email List
The biggest mistake someone can ever make with their online business?
Not building their email list.
If you’ve been around long enough, you may have heard about how “the money is in the list.”
Building an email list is important, we get it.
Building my email list: Truth to be told…
I never thought much about the importance of building an email list until the time came when I wanted to launch my first course.
I posted about it on Twitter: Crickets.
Facebook? Slightly better.
By then I was crying internally, thinking that I just spent tons of time for NOTHING because this was something that my community wasn’t interested in purchasing.
Suddenly I remembered that I had an email list as well, and decided to send an email to my list.
And the sales started coming in.
Here are all the reasons why you should take your email list seriously, starting TODAY.
1. You own your list
I’m so tired of all the algorithm changes that Facebook is always meting out; I don’t even pay much attention to them anymore.
You don’t own your social media followers, and you never will. For the same reason, I always advise people not to pick free blogging platforms and to self-host their own blogs.
You own your list, not your email service provider. You can always download the .csv file from your email service provider, and those emails are yours.
Nobody can post ads to them, nobody can legally send them emails except for you.
2. You have some control over when people will receive your emails
Most people check their emails daily (in particular, people working in companies).
When you send an email out, you can immediately drive traffic to your website, landing page or sales page.
This means that when you’ve something to sell, people will be there to listen and perhaps buy.
However, when you post something on social media, there is no guarantee that your followers will see them.
At any time, only a certain percentage of your followers will see your posts… (and a very small percentage at that!)
3. An email inbox is a personal space
When someone invites you to their inbox, it is a sacred, personal space!
Unlike in social media, where everyone is shouting at the top of their lungs, someone’s inbox is more private.
What does this mean for you? You get more air time for them to know, like and trust you.
And build a relationship, of course.
4. Automations make email marketing a great tool!
With a good email service provider like Convertkit, you’re able to send customized automated emails to people without you lifting a finger.
For instance, you can send a particular email to people that’ve subscribed for 5 days, or you can send a particular email when someone clicks on a link in an email you send.
This means that you can send different things to different people. Isn’t that amazing?
As your subscribers are at different stage of the buying cycle, being able to customize what you send them according to their needs is a powerful tool indeed.
For instance, I send a welcome email to new subscribers. For the next 80 days, they receive a special sequence of emails for me to build a relationship with them.
During launch times when I’ll be sending more real-time emails, I switch off the sequence.
5. Email just converts better, period.
I could put a ton of reasons and go on and on and on… but the bottom line is this: When someone is a subscriber, they are more likely to end up buying from you.
The importance of getting more subscribers
To put it real clearly, if you have more subscribers, you will have more people opening your emails and clicking on what you send them.
When you have a blog post, you can drive more traffic to your blog post.
When you have a webinar, you can drive people to sign up for your webinar (and pitch them something later)
When you’re an affiliate, you can drive people to buy your product so that you can get more commissions.
When you offer products, courses or services, you get more people going to your sales pages, and this results in more profits.
Some things that aren’t as important as the number of subscribers…
Page views aren’t as important.
Social media shares aren’t as important.
No. of followers aren’t as important.
They are good to know, and of course having a greater number of followers and visitors is good.
But at the end of the day, the metric that you really want to focus on (aside from profits) is your number of subscribers.
How can you get started with building email list?
You’ll need an email service provider to collect emails and to send people emails from. These emails will include automated emails (you write once and set it up to run on autopilot) or broadcasts (you write this live and send them immediately)
I recommend Convertkit (click here to check it out), and this is the email service provider that I personally use. I’ve used MailChimp, Aweber, and Getresponse as well, and Convertkit wins hands down.
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